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Prisma Club

Every visit counts.

30 %Target recurrence increase
3,050 %Estimated pilot ROI (month 1)

The problem

Traditional point programs are boring and staff rarely promote them, while negative reviews on Google Maps/TripAdvisor damage reputation without giving the business a chance to respond.

What changed

I designed Prisma Club: a loyalty & gamification SaaS platform that turns points into redeemable "Prisms" for experiential perks (secret menu, priority reservations, birthday gifts), routes negative reviews to a private customer-recovery panel, and gamifies staff with a waiter leaderboard driven by individual QR codes to boost adoption.

The result

Validated business model via Lean Canvas, 3 tiered SaaS subscription plans ($25–$139 USD/mo depending on adoption phase), a zero-risk 30-day pilot strategy, and a complete B2B sales playbook with objection handling.

Background

Mid-size food & beverage businesses (restaurants, cafés, bars) lose recurring customers, suffer public negative reviews they can't manage, and lack real data on their customers' consumption behavior.

Technical details

Technologies

Not specified

SaaS B2BGamificaciónFidelizaciónLean Canvas

My role

Founder — product strategy, business model, pricing and value-proposition design.

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